Nanshan Visitor Center
Sanya • Hainan • China • 2025
Nanshan Cultural Tourism Zone is a famous cultural tourism destination integrating natural scenery, Buddhist culture and Fushou culture. The project has made detailed plans for future development, and the ultimate goal is to create a Dananshan Resort integrating cultural experience, tourist service, leisure consumption and micro-vacation. At present, the scenic spot is the first phase of the overall development. The overall plan expands the scope from the high-speed rail station to the Danan Mountain Scenic Area. The pre-scenic area will become a cultural display window and consumption engine of Nanshan Scenic Area. The visitor center truly expands the Nanshan Scenic Area to the entire range, and the form and function of the building are crucial.
Status: Ongoing
Time: 2025
Owner: Hainan Nanshan Cultural Tourism Development Co., Ltd
Type: Competition
Contents: Visitor Center / Cultural Building / Landmark Building / Public Building
GFA/plot area: 20,000 m² / 11,800 m²
Principal Architect: Liu Xiangcheng
Chief Architect: Liu Xiangcheng / Song Jiacheng / Shen Peng
Design Team: Qiu Hao / Lu Linying
Partner: Shanghai Urban and Rural Architectural Design Institute Co., Ltd

The design illustrates some well-known representatives of Guanyin culture, so that the visitor center can know at a glance that it is the concrete carrier of Guanyin culture and the portal image of the entire scenic spot.
"Lotus" is an important element of Guanyin culture, symbolizing whiteness, and the design extracts the elements of "lotus" to apply to the architectural shape of the visitor center.
"Crossing" is an important spirit of Guanyin culture, and the design takes "ferry" as the starting point, and the spiritual level is in line with the whole theme
The design ensures that the circulation line of the building is surrounded by commerce at all times, and the tour and business are integrated through the organization and height difference of the internal circulation of the building. The 24-meter standard high-rise is open to the square, with open functions such as coffee and exhibition, for tourists to move and rest; The main functions of the 18-meter standard high-rise are tourist service centers, cultural experiences and other tourist management functions; The 30-meter standard high-rise is an office floor, which is only open to staff; The 12-meter standard high-rise, on the one hand, through the guidance of commerce, forms a passage to connect the outlets, and on the other hand, forms a channel to connect the sightseeing bus pick-up point with the landscape.















